IMPORTANCE OF A GOOD FRAGRANCE
VIVOH AROMA MARKETING

Businesses today strive to reach company goals through creating strategic brand recognition. Brand recognition helps to increase sales, increase traffic, gets customers to stay longer, and creates brand loyalty.Many brands fail to make use of their customers' sense of smell. So harnessing the power of scents is a fantastic opportunity for you to differentiate your brand from your competitors. Not only are human memories closely tied to smell, this keen sense also acts as a trigger for almost three-quarters of all emotions!
You might be surprised at how important a role your sense of smell plays in your day-to-day decisions, emotions, and memories.

VIVOH SMELL AND MEMORY

Scent is the sense most closely linked to memory. Studies have shown that people can remember a scent with 65% accuracy after 1 year while visual memory sinks to 50% after only a few months. The smells we experience play a crucial role in how we associate with memories and places. Have you ever come across a whiff of something that instantly takes you back to an old memory? Whether it reminds you of your mother's cooking or a childhood trip to the ocean, a distinctive scent sinks into your brain and stays there.

VIVOH SMELL AND TIME

Studies have shown that smells can influence our perception of time. In one of the studies, 20 separate participants were exposed to a baby powder aroma, a coffee aroma, and no aroma at all. While the coffee aroma produced a reduced perception of time, the baby powder aroma produced a longer perception of time. Likewise, pleasurable fragrances have been shown to create 'dwell-time' in stores, increasing the likelihood of customers enjoying the travelling time in the vehicle.."it isn't just the product, but also the attitude it carries".